Founded by businesswoman and entrepreneur Danielle Ryan, the brand is built around the cornerstones of present-day culture, freethinking, storytelling, original design and intelligence.

ROADS is a contemporary and highly creative lifestyle brand based in Dublin, Ireland. The Group consists of three companies: ROADS Fragrances, ROADS Publishing and ROADS Entertainment.

ROADS acts as a curator, researching and filtering interesting contemporary subject matters or themes. These themes then create the platform for each of our projects, be it a book, film or fragrance. ROADS – as a name – is a metaphor for the many choices and decisions we are faced with each day. These decisions shape us and make the paths for how we live. Every choice we make – what we wear, what we read, where we travel, how we communicate – informs our character. Therefore ROADS celebrates the individual in every sense.