Founded by businesswoman and entrepreneur Danielle Ryan, the brand is built around the cornerstones of present-day culture, freethinking, storytelling, original design and intelligence.

ROADS is a contemporary and highly creative lifestyle brand based in Dublin, Ireland. The Group consists of three companies: ROADS Fragrances, ROADS Publishing and ROADS Entertainment.

ROADS acts as a curator, researching and filtering interesting contemporary subject matters or themes. These themes then create the platform for each of our projects, be it a book, film or fragrance. ROADS – as a name – is a metaphor for the many choices and decisions we are faced with each day. These decisions shape us and make the paths for how we live. Every choice we make – what we wear, what we read, where we travel, how we communicate – informs our character. Therefore ROADS celebrates the individual in every sense.


Danielle was born in Ireland to a Sri Lankan-German mother and an Irish father. She spent her formative years living in Sri Lanka, Nigeria, Dublin and London. Danielle represents a true mix of business and the arts. She comes from a strong entrepreneurial background; her family are the founders of Ryanair and a number of other successful businesses. Danielle was also exposed to the arts from a young age and this became her greatest passion. She graduated from the Royal Academy of Dramatic Art (RADA) in London and, recognising that there was no equivalent training academy in her native country, she went on to establish The Lir – the National Academy of Dramatic Art in partnership with Trinity College Dublin and RADA. 

It was during this time that Danielle developed the concept for ROADS. ROADS’ current offering includes: a range of niche eau de parfums, high-end books specialising in art, photography and culture, and a film production company with projects covering a variety of genres and fascinating subject matter. Danielle says: “There are many reasons why I wanted to create ROADS but, above all else, I wanted to create an artistic brand that would not be limited by its own definition, or confined to only one idea.”